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Last updated July 20, 2023

Privacy Policy

Welcome to Safelligent Ltd, the proud creator of “www.mylittlemyth.com.” Our mission is to bring joy and wonder to children’s lives through fully customized books, where every tale is as unique as the young reader it’s crafted for.

At Safelligent Ltd, we deeply understand the importance of privacy, especially in today’s digital age and particularly when it involves our younger audience. We are committed to safeguarding the personal information of our customers, ensuring that their experiences with us are not only magical but also secure and respectful of their privacy.

This privacy policy outlines how we collect, use, protect, and manage your personal information when you visit “www.mylittlemyth.com” and engage with our services. We are dedicated to transparency and openness, providing you with clear information about our data practices. This way, you can make informed decisions about the information you share with us.

Thank you for choosing Safelligent Ltd to create enchanting reading experiences for the children in your life. We value your trust and are committed to protecting your personal information with the utmost care and respect.

Information Collection

At Safelligent Ltd, operating “www.mylittlemyth.com,” we are dedicated to creating personalized and enchanting experiences for our customers and their children. This requires us to collect certain information during your interaction with our website and services. The types of information we collect and the methods by which we gather them are outlined below.

  • Customer Information:
    • Name and Contact Details: We collect your first and last name, phone number, email address, and mailing address. This information is crucial for processing orders, communicating with you about your purchase, and ensuring the delivery of your customized books.
    • Account Information: For those who create an account on our website, we store your login details along with any additional information provided in your account.
  • Child’s Information (for Book Customization):
    • First Name and Gender of the Child: The first name and gender of the child are collected to tailor the story and illustrations, ensuring a personalized experience in each book.
    • Photograph Upload (Mandatory for Customization): A photograph of the child is required to process your order. This image is essential as it is used to create images of the child in the content scenes of the book, making them a central character in the story. The photograph is used exclusively for this purpose and is treated with the utmost care and confidentiality.
  • Additional Information (Optional):
    • Birthday and Relationship: If you opt to subscribe to our newsletter, we may ask for the child’s birthday and your relationship to the child. This information helps us provide more relevant content and special offers.
    • Newsletter Subscription: We use your email address to send newsletters if you choose to subscribe. You can unsubscribe from these communications at any time.
  • Information Collection Methods:
    • The aforementioned information is collected through various methods, including when you place an order, create an account, subscribe to our newsletter, or interact with our customer service.

Your privacy, and that of your child, is of paramount importance to us. We collect only the information necessary to fulfill our commitment to providing a customized and engaging reading experience. All personal information is handled with the highest standards of security and confidentiality.

Use of Information

At Safelligent Ltd, we value the trust you place in us when sharing your personal information. The information we collect on “www.mylittlemyth.com” is used for various purposes, all aimed at enhancing your experience and the services we offer. Below are the key ways in which we utilize the information collected:

  • Order Processing and Fulfillment:
    • The personal and child-specific information you provide is primarily used to customize and deliver your ordered books. This includes using the child’s name, gender, and photograph to create personalized content.
    • Your contact details, such as name, email address, and mailing address, are used for order confirmation, processing, and shipping.
  • Customer Service:
    • We use your contact information to communicate with you about any questions, concerns, or feedback you might have. This allows us to provide you with timely and efficient customer support.
  • Payment Processing:
    • For secure payment processing, we use a reputable third-party payment processor. While we do not store your credit card information on our servers, your payment details are securely handled by the payment processor in compliance with industry standards.
  • Marketing and Communication:
    • If you opt-in, we use your email address to send newsletters, promotions, and updates about our products and services. You can choose to opt out of these communications at any time.
    • We may use aggregated, non-personal information for marketing analysis to improve our services and product offerings.
  • Improving Our Services:
    • We analyze user interactions and feedback to continually enhance the user experience on our website. This helps us to refine our products and tailor our services to better meet your needs.

Please note that our use of information is conducted with the utmost respect for your privacy. We only use the information for the purposes mentioned above and do not sell or rent personal information to third parties for their marketing purposes.

Data Security

At Safelligent Ltd, the security of your personal information is a top priority. We are committed to protecting the data you share with us on “www.mylittlemyth.com” through various security measures and best practices. This section outlines the steps we take to ensure your information is secure.

  • SSL Certification:
    • Our website is equipped with SSL (Secure Socket Layer) certification. This technology encrypts the data you input before it is sent to us, ensuring that your personal and payment information is transmitted securely over the internet.
    • The SSL certificate also verifies the identity of our website, giving you the assurance that you are interacting with our legitimate site and not a fraudulent one.
  • Data Encryption:
    • We employ advanced encryption techniques to protect the sensitive information stored in our systems. This includes encrypting the personal data you provide, such as your contact information and the details pertaining to your child used in customizing the books.
    • The photograph of the child, being especially sensitive, is handled with the highest level of encryption and security protocols.
  • Regular Security Audits:
    • Our systems undergo regular security audits and checks to identify and rectify any potential vulnerabilities. We continuously update our security practices to keep up with the evolving nature of online threats.
  • Access Control:
    • Access to your personal information is strictly limited to employees and third-party service providers who need the information to perform their job functions, such as processing orders and customer service. They are bound by confidentiality agreements and are instructed to handle the information securely.
  • Ongoing Monitoring:
    • We monitor our systems for unusual activity and potential breaches. In the unlikely event of a data breach, we have procedures in place to promptly address and rectify the situation, including notifying affected individuals if necessary.

By implementing these rigorous security measures, we strive to protect your information against unauthorized access, alteration, disclosure, or destruction. We continuously review and update our security practices to provide a safe and secure online environment for our customers.

Cookies and Tracking Technologies

At Safelligent Ltd, accessible through “www.mylittlemyth.com,” we use cookies and similar tracking technologies to enhance your browsing experience, analyze how our site is used, and support personalized advertising. This section provides information about these technologies and how they are employed on our website.

  • What are Cookies?
    • Cookies are small data files stored on your device when you visit a website. They are widely used to make websites work more efficiently, as well as to provide information to the site owners.
  • Use of Cookies:
    • Our website uses cookies to improve your user experience. This includes enabling you to navigate between pages efficiently, remembering your preferences, and ensuring the security of your online experience.
    • We also use cookies to gather aggregated data about site traffic and interaction, which allows us to offer better site experiences and tools in the future.
  • Google Analytics:
    • We use Google Analytics, a web analytics service provided by Google, Inc., to understand how our website is being used. Google Analytics employs cookies that collect, among other things, information about your use of the site, compiling reports on website activity for us, and providing other services relating to website activity and internet usage.
    • The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google.
  • Personalized Advertising:
    • Cookies enable us to display personalized advertisements on our site and on third-party websites. These ads are tailored to your interests based on your browsing behavior on our website.
    • You may see these personalized ads as part of our marketing efforts to promote our products and services.
  • Your Choices and Consent:
    • Upon your first visit to our website, a cookie consent pop-up will be displayed, giving you the choice to accept or reject the use of certain cookies.
    • You can adjust your browser settings to reject cookies or to alert you when cookies are being sent. However, please note that some parts of our site may not function properly if you do so.
  • Privacy and Security:
    • The cookies we use are designed to respect your privacy and the security of your personal information. We do not use cookies to collect personally identifiable information about you without your explicit consent.

By using “www.mylittlemyth.com,” you agree to our use of cookies and tracking technologies as outlined in this policy. Our aim is to provide a seamless, enjoyable, and personalized experience while respecting your privacy and choices.

User Rights and Choices

At Safelligent Ltd, we recognize and respect your rights regarding your personal data. This section outlines the rights you have over your data and how you can exercise these rights. We are committed to facilitating your access to and control over the information you’ve entrusted to us.

  • Right to Access Your Data:
    • You have the right to access the personal information we hold about you. This includes information regarding how we use your data and to whom it has been disclosed.
  • Right to Rectification:
    • If you believe that any personal data we have about you is incorrect or incomplete, you have the right to request that we correct or complete it.
  • Right to Erasure:
    • You have the right to request the deletion of your personal data when it is no longer necessary for the purposes for which it was collected or when you withdraw your consent (where consent was the basis for processing).
  • Exercising Your Rights:
    • To exercise any of these rights, please contact our customer service at hello@staging-86a4a4.ingress-daribow.ewp.live. Your request will be directed to our privacy department for prompt handling.
    • We may need to verify your identity before fulfilling your request, as a security measure to protect your data.
  • Response Time:
    • We aim to respond to your requests regarding your rights promptly and in any case within the legal time frames stipulated by applicable data protection laws.
  • Complaints:
    • If you have any concerns about how we handle your personal data, please reach out to us at the aforementioned email. You also have the right to lodge a complaint with a supervisory authority in the relevant jurisdiction.
  • Opt-Out and Unsubscribe:
    • For users who have subscribed to our newsletter or other forms of marketing communications, you have the right to opt out at any time. You can do this by using the ‘unsubscribe’ link in our emails or by contacting us directly.

Your privacy and the ability to control your personal data are of utmost importance to us at Safelligent Ltd. We are dedicated to providing you with clear and straightforward ways to exercise your rights and will assist you in any way we can.

International Data Transfers

Safelligent Ltd operates “www.mylittlemyth.com” on a global scale, which means your personal data may be transferred to and processed in countries other than the one in which you reside. This section provides information on how we handle these international data transfers in compliance with data protection laws.

  • Transfer Mechanisms:
    • When transferring personal data outside of the European Economic Area (EEA) or other regions with comprehensive data protection laws, we ensure that similar protection is afforded to the data. This may be achieved through mechanisms like standard contractual clauses approved by the European Commission or other legal frameworks deemed adequate for data protection.
  • Safeguarding Your Data:
    • Regardless of where your data is processed, we take appropriate and robust measures to ensure that your data is treated securely and in accordance with this privacy policy. We implement safeguards such as encryption, confidentiality agreements, and regular audits to protect your data during cross-border transfers and processing.
  • Compliance with Local Laws:
    • We are committed to complying with all applicable laws and regulations regarding international data transfers. Our practices are designed to meet the requirements of various jurisdictions, ensuring the lawful transfer of personal data.
  • Your Consent:
    • By using our services and providing us with your personal information, you consent to the transfer of your information to countries outside of your country of residence, which may have different data protection rules than your country.
  • Updates to Transfer Policies:
    • We regularly review our data transfer policies and practices to stay aligned with changes in data protection laws and best practices. Any significant changes to the way we manage international data transfers will be communicated through updates to this policy.

Your privacy is important to us, and we are dedicated to protecting your personal information, regardless of where it is processed or stored. We are committed to ensuring that all international transfers of data are conducted with the utmost care and legal compliance.

Children’s Privacy

At Safelligent Ltd and through our website “www.mylittlemyth.com,” we recognize the importance of protecting children’s privacy. Our website and services are designed for adults, specifically parents or guardians, and are not intended for or directed at children under the age of 18.

  • Age Restriction:
    • Our services, including the creation of personalized children’s books, are marketed towards and intended for use by adults only. We do not knowingly collect or solicit personal information from anyone under the age of 18.
    • In the event that we learn that we have collected personal information from a child under 18 without verification of parental consent, we will take steps to remove that information from our servers.
  • Parental Purchase Required:
    • Personalization of children’s books, which includes collecting a child’s name and photograph, is conducted solely through the involvement and consent of a parent or legal guardian. We do not directly interact with or collect information from children.
  • Verifying Age:
    • We implement measures to verify the age of individuals who use our website. This is to ensure compliance with our policy of not collecting personal information from children under 18.
  • Parental Responsibility:
    • We encourage parents and guardians to monitor their children’s internet usage and to help enforce our policy by instructing their children never to provide personal information on our website without their permission.
  • Commitment to Privacy Laws:
    • While our website is not intended for children, we are committed to complying with all applicable laws and regulations regarding the protection of children’s privacy, including the Children’s Online Privacy Protection Act (COPPA).

If you are a parent or guardian and believe that we might have any information from or about a child under the age of 18, please contact us at hello@staging-86a4a4.ingress-daribow.ewp.live so we can take appropriate action.

Changes to the Privacy Policy

At Safelligent Ltd, we are committed to continuously improving our services and maintaining the highest standards of privacy and data protection. This may necessitate occasional updates or modifications to this Privacy Policy. Below outlines how we handle changes to this policy:

  • Notification of Changes:
    • We reserve the right to amend this Privacy Policy at any time. Any significant changes to our privacy practices will be communicated through our website, “www.mylittlemyth.com,” and, where appropriate, through direct communication with you via email or another preferred method of contact.
  • Reviewing Updates:
    • We encourage our users to regularly review our Privacy Policy for any updates. Continued use of our website and services following the posting of changes to these terms will indicate your acknowledgment and agreement to the changes and terms as modified.
  • Effective Date:
    • The date of the latest update to our Privacy Policy will always be noted at the top of this document. This date indicates when the latest changes came into effect.
  • Your Acceptance of These Terms:
    • By using our website and services, you signify your acceptance of this Privacy Policy. If you do not agree to this policy


Effective Date

This Privacy Policy is effective as of 20th of July 2023.

Please note that this policy may be updated or modified from time to time, and the changes will become effective immediately upon posting on our website. We encourage our users to frequently check this page for any changes and to stay informed about how we are protecting the personal information we collect. Your continued use of the website and services after any change in this Privacy Policy will constitute your acceptance of such changes.

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